Certified products

At Asda, we sell everything from toilet roll to turkey, potatoes to pasta. These, and many of the products that we sell, are made, farmed or sourced to a particular set of scheme standards. 

We support the use of schemes and standards where they provide clear information that helps customers in their purchasing decisions. 

Red Tractor 

The Red Tractor logo represents the farming and growing schemes of Assured Food Standards. National schemes are used to support the Red Tractor such as the Farm Quality Assurance scheme which operates in Northern Ireland for beef and lamb or the Specially Selected Pork which certifies assured pork production in Scotland.

You will find the Red Tractor on nearly all the food that is produced (farmed or grown) in the UK. Asda has worked with Assured Food Standards to produce the ‘made with Red Tractor beef’ logo, which is used on our ready meals to show the origin of the beef used.

Asda cheeses are made with British milk (unless specific imports such as French Brie or Dutch Edam). We have worked with the Red Tractor scheme on introducing a ‘made with British Milk’ marque to give total transparency over the sourcing of our products.

Lion Code 

All of the shell eggs that Asda sells are British. They are produced from farms in the Lion Code scheme and are printed with the scheme logo. The Lion Code scheme ensures the hens and their eggs are British. The hens are vaccinated against salmonella and there is a comprehensive traceability system for hens, feed and eggs. 

Rainforest Alliance Certified™  

Rainforest Alliance is an international organisation that ‘works to conserve biodiversity and ensure sustainable livelihoods’. The Rainforest Alliance Certified™ seal can be found on products that are sourced from Rainforest Alliance Certified™ farms. These farms are required to meet comprehensive standards that cover environmental responsibility, social equity and economic viability for farm workers and communities. The Standard covers: conservation of wildlife, safeguarding of soils and waterways, prevention of erosion, the maintenance of or increase in tree cover, reduction in chemical use, and promoting the well-being of workers and their families through improved access to education and healthcare. Asda stocks a range of Rainforest Alliance Certified™ products including hot drinks, chocolates and bananas.

For the cocoa used in our Asda Milk, Dark, White, Wholenut and Fruit & Nut Dark Chocolate Bar, we proudly purchase a volume of cocoa from Rainforest Alliance Certified™ farms equivalent to the volume of cocoa used in this product. Due to the large volume of cocoa we buy, and the cost of keeping certified and non-certified cocoa separate at factory level, both certified and non-certified cocoa is mixed together during manufacturing. This means that while we cannot guarantee that certified cocoa will be in each Asda Fruit & Nut chocolate bar with the Rainforest Alliance Certified™ cocoa sourcing label, we know that our purchases under this sourcing programme help protect the environment and support better living conditions for cocoa farmers, their families and communities.

For information about the Rainforest Alliance Mass Balance Cocoa Sourcing Program please click here.

Best Aquaculture Practices (BAP)

The BAP verifies aquaculture standards including environmental, social responsibility, food safety and animal health. The scheme certifies farms, feed mills, hatcheries and processing facilities for salmon, tilapia, pangasisus, mussels and a range of finfish and crustacean species. The scheme operates a star based system to indicate the range of the certification. A one-star product is from a certified processing plant, three stars is a product from a certified processing plant, farm, hatchery and/or feed mill. Asda farmed warm water prawns are from BAP certified farms and labelled accordingly. 

Forest Stewardship Council (FSC) 

The FSC scheme certifies forests with a chain of custody system. The FSC prohibits the conversion of natural forests, the use of some pesticides and the cultivation of genetically modified trees. The scheme contains clauses that respect the rights of indigenous peoples. All of Asda’s Shades toilet paper is certified FSC Mix.

Asda is also a signitory of the WWF Forests campaign and has committed to buy timber and timber products from sustainable sources by 2020. 

Organic farming and food 

Organic production is certified by several organisations, both in the UK and overseas. The global standards are coordinated by the International Foundation for Organic Agriculture

 According to UK government guidance all organic schemes involve:

  • the avoidance of artificial fertilisers and pesticides
  • using crop rotation and other forms of husbandry to maintain soil fertility
  • controlling weeds, pesticides and diseases using husbandry techniques and, where necessary, approved materials to control pests and diseases
  • using a limited number of approved products and substances where necessary in the processing of organic food

There are detailed rules on the labelling of organic products set by the European Union. Asda sells a range of organic certified products.  

Marine Stewardship Council (MSC) 

The MSC certifies fisheries committed to sustainable fishing practices. The scheme operates two standards: sustainability of wild-capture fisheries, and chain of custody to ensure traceability. The MSC standard is based on the best practice guidelines of the United Nations Food and Agriculture Organisation. Asda uses the MSC label on customer on pack labelling for example on ready meals. 

Fair Trade 

Fair Trade is a global organisation with national representation in many countries. It operates in the UK as the Fair Trade Foundation. The Fair Trade Foundation has four areas of activity:

  • certification of products and licensing the use of the Fair Trade mark
  • helping in growing demand for fair trade products
  • supporting producer organisations
  • raising awareness of Fair Trade.

Asda stocks a range of Fair Trade labelled products such as hot drinks and chocolate.