Packaging

Packaging, it’s part and parcel of what we do. Without great packaging, many of our products wouldn't make it to our stores, or your homes, in one piece. Some of our food wouldn't be safe, others wouldn't taste so good, and some things need to be packaged for extra protection as they are so delicate.

We’re focused on reducing and improving it and, since 2007, we have reduced packaging weight by 27 percent. But, it isn't just about less packaging, it's about packaging that keeps products at their best for longer, both in our stores and your homes.

As part of Walmart's 2025 Sustainability targets - Asda is committed to all packaging being recyclable by 2025. 

Meat packaging

In 2013, we changed the packs of all our ‘Chosen By You’ and ‘Butcher’s Selection’ meat to brand new ‘skin’ packaging. This not only reduces the amount of packaging needed, it also doubles the meat’s shelf life, so we get longer to sell it, and our customers get longer to enjoy it.

Vinegar

In 2015, we moved all Asda brand vinegar from glass to plastic bottles. Not only did this save 250 tonnes of packaging, it also reduced our transport emissions as the new bottles are much lighter – making the vinegar on our chips all the better! 

 

 

Cheesy

Our customers told us that they love the re-sealable packaging on our cheddar but sometimes it is hard to get it to work properly. So, in April 2014, we launched a new type of re-sealable packaging which removes the need to line up the seal so precisely. The new technology makes it easier to close the packet and keeps the cheese fresher for longer. 

Perfectly portioned

As well as protecting our products packaging has an important role to play in making sure customers use the right amount as we all want to help avoid food waste.

We've made some great changes to our packaging to help customers to make sure they are getting the perfect portion. Here are just a few examples.

  • All of our Asda bagged rice has portion control indicators on the side of the pack.
  • We include scoops in some of our packs like batter mix and Scottish oats to help customers use the right amount.
  • Tomato ketchup is everyone’s favourite - to make sure little hands can control the amount of ketchup they need we added valves in to our Asda ketchup. This valve also reduces mess and stops the product spoiling! 

Carrier bag recycling

All Asda stores have carrier bag recycling bins for customers. These have been in stores since 2008. Plastic from these bins is combined with the plastic from the back of our stores and comes back as our bags for life. Customers can also use these bins to recycle clean plastic film packaging from their homes. 

Plastics unwrapped

Find out about Asda’s pledge to customers in the fight to reduce plastics.

Read more