In June 2013, we forged an innovative partnership with our suppliers and FareShare to redistribute surplus food to UK charities and community projects.
In an ideal world, when stock arrives at an Asda distribution centre it is exactly what we’ve ordered. But sometimes this isn’t the case. Suppliers send ‘overs’ or stock that we haven’t ordered – even a couple of extra cases of food here and there can quickly add up to thousands of surplus cases each week.
This fresh food is in date and perfectly edible, but risks being disposed of as food waste. As the supplier still technically owns this surplus stock, it gets sent back. But by the time that's happened it's often out of date and goes straight into the bin.
That’s why, in June 2013, we forged an innovative partnership with our suppliers and FareShare to redistribute surplus food to UK charities and community projects. As the largest partnership project of its kind in the UK grocery sector, we have delivered enough food to make over 3.1 million meals at over 2,000 charities.
Here's a short animation that explains how the partnership works:
In Kind Direct
Since 2010, Asda has provided surplus and unwanted stock from our depots to In Kind Direct. We have provided a real mix of products with everything from suntan lotion and spaghetti to cat food and balloons being donated.
All in all, it equates to over 1,200 pallets of stock – the equivalent of 46 lorry loads!
Since 2010, Asda has donated stock with an estimated retail value of £1.7m to In Kind Direct for onwards distribution to charities since 2010.
These donations have benefitted 2,330 charities, allowing them to help millions of people. And it's just the tip of the iceberg... here at Asda, we're always looking for ways to do things better and smarter.