Asda takes sustainability seriously – for us it’s part of doing business.
Women in agriculture
As part of our commitment to helping farming communities, we focus on women’s contributions and livelihoods and how we can specifically tailor our support.
Women in Agriculture
In 2014, we set up our Asda ‘Women in Agriculture’ discussion group. The group is made up of women farmers from across all sectors (beef, lamb, pork and poultry) and meetings are held three times a year. The meetings are held at various venues of interest: to date, we have held meetings at an Asda Superstore, at our beef processing site and at one of our partner agricultural colleges, Bishop Burton College in Yorkshire. These meetings provide our Asda farming women with a platform to share experiences, ideas and to hear the latest thinking from industry experts.
Ladies in Beef
We have a long running partnership with Ladies in Beef, which was set up to drive awareness of the quality and versatility of British beef through 'beef champions’ up and down the country. As part of this, the group promotes Red Tractor farm assured beef, a food assurance scheme that covers production standards on safety, hygiene, animal welfare and the environment. Ladies in Beef also runs the Great British Beef Week, an annual event that Asda have supported through in-store events since its inception back in 2011.